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Synopsis: EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
About the Author: Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others.Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science's Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH.Babin's research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.
Title: Exploring Marketing Research (with Qualtrics...
Publisher: U.S.A.: South-Western College Pub
Publication Date: 2015
Book Condition: New
Edition: Teacher's Edition
Book Description Condition: Good. May be some sticker or sticker residue on the book. Seller Inventory # 23MIN70001ME
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Book Description South-Western College Pub. Condition: Good. 11th Edition. Very minimal amount of writing and highlighting in book. Cannot guarantee access code is included or unused. Used stickers on spine and cover. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 2-4 business days; Standard shipping 7-14 business days. Ships from USA!. Seller Inventory # REB-RICH-133-382t
Book Description South-Western College Pub, 2015. Hardcover. Condition: Good. Please Read: INSTRUCTOR’S EDITION in good condition doesn't come with access code or supplemental material. This book is similar to the student copy but has extra answers and/or helpful instructor notes added. Seller Inventory # ABE-1504919374049
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Book Description Cengage Learning, 2015. Hardcover. Condition: Used: Good. USED-VARIOUS AMOUNTS OF WEAR-POSSIBLE HIGHLIGHTS-WE CANNOT GUARANTEE SUPPLEMENTS SUCH AS CD, ACCESS CODE, OR INFO TRAC. Seller Inventory # Uapr1305263529-3196-
Book Description Cengage Learning, 2015. Hardcover. Condition: Used: Good. USED-VARIOUS AMOUNTS OF WEAR-POSSIBLE HIGHLIGHTS-WE CANNOT GUARANTEE SUPPLEMENTS SUCH AS CD, ACCESS CODE, OR INFO TRAC. Seller Inventory # USep18-9781305263529
Book Description Cengage Learning. Hardcover. Condition: Good. 1305263529 US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA. Seller Inventory # Z1305263529Z3
Book Description Hardcover. Condition: 3. 11. Some shelf wear (WH-W-HN)[S 54]. Seller Inventory # SKU-S-0009618