FRAMEWORK FOR MARKETING MANAGEMENT
PHILIP KOTLER
From Iridium_Books, DH, SE, Spain
Seller rating 5 out of 5 stars
AbeBooks Seller since December 8, 2009
From Iridium_Books, DH, SE, Spain
Seller rating 5 out of 5 stars
AbeBooks Seller since December 8, 2009
Bibliographic Details
Title: FRAMEWORK FOR MARKETING MANAGEMENT
Publisher: PEARSON EDUCACION
Publication Date: 2007
Binding: Soft cover
Condition: Muy Bueno / Very Good
Edition: 3rd Edition
About this title
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
"About this title" may belong to another edition of this title.
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