Stock Image

THE FUTURE BEYOND BRANDS - LOVERMARKS

KEVIN ROBERTS

1,142 ratings by Goodreads
ISBN 10: 1576872041 / ISBN 13: 9781576872048
Published by POWERHOUSE BOOKS, 2004
Used Condition: bon Hardcover
Buy Used
Price: US$ 20.69 Convert Currency
Shipping: US$ 17.78 From France to U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

Offered By

Le-Livre
SABLONS, France

5-star rating

AbeBooks Seller Since December 4, 2003

About this Item

RO20149641: 219 pages. Nombreuses photos en couleurs, dans le texte et hors texte. Livre en Anglais. In-4 Cartonnage d'éditeurs. Bon état. Couv. convenable. Dos satisfaisant. Intérieur frais Classification Dewey : 300-SCIENCES SOCIALES. Bookseller Inventory # RO20149641

Quantity Available: 1

Ask Seller a Question

Bibliographic Details

Title: THE FUTURE BEYOND BRANDS - LOVERMARKS

Publisher: POWERHOUSE BOOKS

Publication Date: 2004

Binding: Cartonnage d'éditeurs

Book Condition: bon

About this title

Synopsis:

Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assult of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. To get there, Roberts advocates infusing brands with three fundamental Lovemark elements: Mystery, Sensuality, and Intimacy. Mystery enters by drawing on the past, present, and future; the value of myths and icons; and the powers of inspiration; and by tapping into dreams. Sensuality and the five senses can be used to locate touch-points with consumers. Intimacy is created through commitment, empathy, and passion. The power of these dynamic forces is captivatingly presented with lively anecdotes, living examples, and graphic illustrations drawn from the world of advertising and beyond. The idea that consumers, not companies, own Lovemarks is fundamental. This book shows that not only business mavens, but the special people that Roberts calls "Inspirational Consumers," can shape the future of commerce. With a foreword by Procter & Gamble's Chairman and President, A.G. Lafley, the book also includes insights from business leaders, ideas people, and artists, including Cambridge University's Sandra Dawson, former rugby All Black captain Sean Fitzpatrick, Visionaire editor Cecilia Dean, author Malcolm Gladwell, Founding Editor of Fast Company magazine Alan Webber, Nike's Clare Hamill, and Toyota Motor Corporation's Yoshio Ishizaka. The book is an entertaining, elucidating, and ultimately inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions - to make the world a better place.

Review:

Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point.

But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts--on and on--about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time.

Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts's point beautifully, and see what he sees: "That human attention has become our principle currency." And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes Lovemarks a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. --Christene Barberich

"About this title" may belong to another edition of this title.

Store Description

Vente uniquement sur internet.

Visit Seller's Storefront

Terms of Sale:

Tous nos envois sont effectués en courrier ou colissimo suivi quotidienement. Les ouvrages sont expédiés à reception de règlement, les cartes bleues sont acceptées.


Shipping Terms:

Les commandes sont généralement expédiées sous un jour ouvrable avec une traçabilité pour le monde entier ( au moins un recommandé ) quel que soit le mode de transport choisi. Les frais de port sont forfaitaires et affichés au moment de la commande . Au cas où les livres commandés seraient particulièrement lourds ou imposants, vous serez informé que des frais de transports supplémentaires sont nécessaires.
Cordialement.
Didier Rodriguez

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express