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The Facebook Effect For Lawyers: Advertising For The Digital Age

Jacob Malherbe

ISBN 10: 1599328925 / ISBN 13: 9781599328928
Published by Advantage Media Group, 2018
Used Condition: Good Hardcover
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Bibliographic Details

Title: The Facebook Effect For Lawyers: Advertising...

Publisher: Advantage Media Group

Publication Date: 2018

Binding: Hardcover

Book Condition:Good

About this title

Synopsis:

Using Facebook To Acquire More Clients For Your Firm

In most law firms, advertising dollars are squandered on antiquated
technologies that are unable to reach the right clients at the
right times with speed or precision. Not only is the ROI on print,
billboard, and TV advertising dreadfully low, it’s also painfully
slow―the equivalent of setting bait and trying to fish in a lake that’s
already been cleared.
But, under the professional guidance of Jacob Malherbe, law
firms across the country are learning how to generate content banks
of potential clients using Facebook, a far-less time-consuming and
more expansive platform than other means of advertising.
In The Facebook Effect for Lawyers: Advertising for the Digital
Age, Mr. Malherbe will show you how you can use the emotional
appeal and aggregating power of social media to build a digital
bridge between your law firm and specific groups of potential
clients, generating hundreds of thousands of leads.
This book is a step-by-step guide on how to launch Facebook
pages, create ads, target them to reach the right people, and then
how to convert their responses into client contracts so you can
help improve the lives of claimants who need your help, all while
improving your firm’s bottom line.

About the Author:

JACOB MALHERBE is the founder of X Social Media, LLC, the first Facebook ad agency focusing exclusively on plaintiff law firms. Jacob created his first Facebook ad in 2013 and is currently managing the Facebook advertising of more than one hundred firms. During 2017, X Social Media, LLC ran more than four thousand ad campaigns and one hundred thousand different ads for their clients, reaching over $7.5 million in Facebook advertising spend. Jacob is a frequent speaker at legal conferences about Facebook advertising for law firms, and is often referred to as the “Facebook guy” in the industry.

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