Facebook Marketing For Dummies

Dunay, Paul, Krueger, Richard

Published by For Dummies, 2011
ISBN 10: 0470923245 / ISBN 13: 9780470923245
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Synopsis: Discover how to use Facebook to create successful marketing campaigns

With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal "like" button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook.

  • Boasts new and updated content for developing a successful Facebook marketing campaign
  • Addresses ways to use tools such as events, contests, and polls to promote your page
  • Introduces the new Open Graph to connect your Web site visitors through Facebook
  • Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
  • Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!

From the Back Cover: Recruit fans and turn them into customers — find all the latest techniques here!

Ten times more people visit Facebook each day than see those famous Super Bowl TV spots. Your business or group can have a presence before all those eyes for free! This book makes it easy to create a Page, add applications to it, host an event, and much more. It's an easy-to-follow blueprint for marketing and promoting your organization on Facebook!

  • Make the most of it — discover what goes into a successful Facebook marketing plan and how to assess its impact with analytics tools

  • Fan the fire — build a Fan Page that appeals to your customers and offers incentives for visitors to like it

  • Hit your target — see how to target a specific audience with Facebook ads and how to create landing pages that drive conversion

  • Get your fans involved — create groups, plan promotions, and host events to keep your message prominent

  • Optimize — learn to analyze your click-through ratio, track your ad's success, and make ongoing adjustments to improve performance

  • Up the value — add applications that make your Page more valuable to users

  • Go viral — extend the Facebook platform to your own Web site through social plug-ins

Open the book and find:

  • Tips for maximizing the social networking effect

  • Ways to demonstrate why a Facebook Page matters

  • Steps for creating and customizing your Fan Page

  • How to implement your content strategy

  • Ideas for contests and promotions

  • All about Facebook's ad bidding system

  • Hints for creating successful landing pages

  • Facebook business etiquette tips

Learn to:

  • Use Facebook's newest marketing tools

  • Integrate Facebook with your multichannel marketing plan and measure results

  • Secure your business on Facebook Places and launch a Deal to customers

  • Add Facebook's Like button to your home page

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Bibliographic Details

Title: Facebook Marketing For Dummies
Publisher: For Dummies
Publication Date: 2011
Book Condition: Fair
Edition: 2nd Edition.

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Dunay, Paul, Krueger, Richard
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