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Factors Related to Moscow Teenagers Purchase Intention

Ekaterina Kiseleva

ISBN 10: 3843366853 / ISBN 13: 9783843366854
Published by LAP LAMBERT Academic Publishing
New Condition: New Soft cover
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About this Item

Paperback. 92 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.Due to globalisation, a need to express your individuality becomes acute, especially among teenagers. Sometimes, this uniqueness is expressed through subculture apparel (goth dark leathers, emo pinkish-black leggings, hip-hop baggish pants, etc. ) This research aims to discover the factors which are related to the young Moscovites intention to purchase subculture apparel. It was found that girls and boys have a similar attitude towards subculture clothing and that brands and prices are not important factors when the teens consider buying subculture clothing, among other findings. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783843366854

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Title: Factors Related to Moscow Teenagers Purchase...

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

Due to globalisation, a need to express your individuality becomes acute, especially among teenagers. Sometimes, this uniqueness is expressed through subculture apparel (goth dark leathers, emo pinkish-black leggings, hip-hop baggish pants, etc.) This research aims to discover the factors which are related to the young Moscovites' intention to purchase subculture apparel. It was found that girls and boys have a similar attitude towards subculture clothing and that brands and prices are not important factors when the teens consider buying subculture clothing, among other findings.

About the Author:

After completion of BBA worked as a research executive in Russia. Continued studies in business for the Master degree and currently working in business development.

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