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The Failure of Marketing: Why Your Company Isn't A Growth Machine

Jack Trytten

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ISBN 10: 1425786022 / ISBN 13: 9781425786021
Published by Xlibris, Corp., 2007
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Title: The Failure of Marketing: Why Your Company ...

Publisher: Xlibris, Corp.

Publication Date: 2007

Book Condition:Good

About this title

Synopsis:

Of the 37,000 new products introduced this year, 80% of them will be gone within two years. Failures. Rejected by the market. So many more marketing failures, less dramatic, impact our everyday life. Products we'll never purchase again, services we'll not touch again. Failures, critical failures that cost companies the loyalty of customers. This is the first book to address these failures - and many others - head on, exploring them and highlighting solutions. Through examples, the book examines critical marketing challenges, providing clear guidance on building solid marketing strategy. As Groucho Marx once said, "We should learn from the mistakes of others. We don't have time to make them all ourselves."

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