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Synopsis: Since the late 1970s Bacardi rum has been the world's number-one spirit brand. Yet few people outside the industry know that Bacardi is a private, family controlled group of companies...
Since the business was founded in Cuba in the mid-1800s, it has been intertwined with the Cuban revolution. Following Castro's coup, in 1959, Bacardi's extensive Cuban assets were expropriated, and the family members were forced to leave the island. They resettled in Miami and Nassau, Bermuda and Mexico, Canada and Spain.
This geographic diaspora coincided with a spiritual rebirth. Bacardi fought the Castro dictatorship for the right to use its own name, and won. Aided by brilliant advertising, and a clever strategic link with Coca-Cola, it grew.
All the while, exiled family members have found the Cuban government, funding anti-Castro missions and waiting to return home.
CONTENTS: Rum & Revolution * Answered Prayers * Success at Last * Bathing in Bacardi * The Barons of Booze * From Pimpernel to Politician * Taking to the Hills * From Dream to Nightmare * Expropriation: Atlas Shrugs * La Lucha & Betrayal * Survival & Success * Dropping the Pilot * Eddy Nielsen's Brief Honeymoon * Diversifying into Trouble * Bacardi Meets Bonfire of the Vanities * Heading for the Legal Hills * Enough is Enough * Family Portraits * The Other Bacardi Family * Cuba Libre?
Title: Family Spirits: The Bacardi Saga: Rum, ...
Publisher: McFarlane Walter and Ross
Publication Date: 1990
Book Condition: New
Edition: 1st Edition
Book Description McFarlane Walter and Ross, 1990. Book Condition: Fair. First Edition, Stated. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP89768041
Book Description McFarlane Walter and Ross, 1990. Book Condition: Good. First Edition, Stated. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP90510228
Book Description MacFarlane Walter & Ross. Hardcover. Book Condition: Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Bookseller Inventory # G0921912021I3N00
Book Description MacFarlane Walter & Ross. Hardcover. Book Condition: Good. Minimal damage to cover and binding. Pages show light use. Bookseller Inventory # G0921912021I3N00
Book Description MacFarlane Walter & Ross. Hardcover. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Bookseller Inventory # G0921912021I3N00
Book Description MacFarlane Walter & Ross. Hardcover. Book Condition: Fair. Bookseller Inventory # G0921912021I5N00
Book Description MacFarlane Walter & Ross. Hardcover. Book Condition: As New. Excellent condition with minimal visible wear. Bookseller Inventory # G0921912021I2N00
Book Description Hardcover. Book Condition: VeryGood. Hardcover copy is in very good, solid, condition,DJ is nice with minimal wear,unmarked text, a great copy. We take great pride in accurately describing the condition of our books, ship within 48 hours and offer a 100% money back guarantee. Bookseller Inventory # 1M5DZG000KGN
Book Description Book Condition: Good. FAST shipping, FREE tracking, and GREAT customer service! We also offer International and EXPEDITED shipping options. Bookseller Inventory # 3D7DSF000Z0S
Book Description MACFARLANE WALTER & ROSS. Hardcover. Book Condition: Very Good. Dust Jacket Condition: Poor. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Biography>General. Book: USED, Very Good. Dust Jacket: Poor. Bookseller Inventory # 01978092191202601. Bookseller Inventory # 01978092191202601