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Farm Communication Through Mass Media in the New Millennium

A G Sawant; G K Sawant; B S Hansra and S B Shinde

ISBN 10: 8183210481 / ISBN 13: 9788183210485
Published by Agrotech, Udaipur, 2006
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Contents I. Communication through radio 1. AIR farm programmes strategies for the new millennium/D. Puthia Pratap and G. Gour. 2. Farm radio to communicate agricultural technologies for rural development during the new millennium/B.K. Narayanswamy S. Banajja and G. Nirmala. 3. Effectiveness of farm broadcast in transfer of agricultural technology/P.B. Bhosle S.G. Jondhale and R.P. Kadam. 4. Farm radio listening and televiewing behaviour of farmers/A.T. Krishnamurty and M.S. Nataraju. 5. Constraints in mass media with special reference to listening of farm radio broadcast/R. Chandra Prakash Singh and B. Mishra. 6. Farm school on radio for effective farm communication/B. Krishnamurthy G. Somashekarappa and M. Shivamurty. II. Communication through T.V. 7. Impact of Doordarshan and cable network on agriculture a study in Karnataka/M.S. Ganapathy M.T. Lakshminarayan and P.V. Ramgowda. 8. Television viewing behaviour of farmers/P.N. Antwal P.K. Wakle and J.V. Ekale. 9. Mass media strategies for effective farm communication/D.H. Chitnis V.K. Pimprikar and S.S. Mane. 10. A study of opinion of respondents about timings language and mode of presentation of farm and home telecast/G.M. Belurkar G.G. Nandapurkar and J.R. Rodge. 11. Effectiveness of Ganaga AAli Re Angani video cassette of WALMI/R.B. Bharatwadkar B.P. Kale T.S. Gayke and B.M. Shete. III. Communication through print media 12. Agricultural information in Syrian periodical/M.J. Abdullah G.K. Sawant and S.B. Shinde. 13. Extension publication behaviour of farm scientists from MPKV Rahuri/S.B. Shinde M.V. Ajotikar and G.K. Sawant. 14. Development of readability formula for effective farm communication/B.S. Siddaramaiah and D. Nanjappa. 15. Designing print media messages on health and nutrition for rural mothers under ICDS/Yasmeen Begum and R.N. Nanjappa. 16. Information needs and utilization pattern of the farm publication/R. Rathore and R.N. Trikha. IV. Communication through other mass media 17. Constraints viewed by the tribal contact farmers in communicating improved agricultural technology/V.G. Patil N.J. Thoke M.S. Bhairamkar and J.R. Kadam. 18. Developing readability formula for Marathi language/V.S. Shirke and G.K. Sawant. Subject index. Whether it is business or personal life or official life the role of communication is pivotal and important. Nobody can feel liberty without effective communication. But it is true that the communication skill is inbuilt in every human being. But the problem is environment personal social cultural and host of many impersonal factors. The skill of communicating effectively is rarely an inherited gift. The majority of us not blessed with instinctive four can nevertheless develop the ability. It is not easy and it needs hard work. It depends partly on acquiring an understanding of technique. It depends also on practical development of competence and confidence either through on the job coaching by sensitive management or more often off the job in soil of seminars workshops training etc. in which it can rapidly build compressed experience. The authors in this book farm communication through mass media in the new millennium have analysed the relevance of effective communication for 21 century. Due emphasis has been laid on farm radio televiewing farm publication new information technology tools etc. to make the agriculture sustainable in the new millennium. 152 pp. Bookseller Inventory # 59237

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Bibliographic Details

Title: Farm Communication Through Mass Media in the...

Publisher: Agrotech, Udaipur

Publication Date: 2006

Binding: Hardbound

Book Condition: As New

Dust Jacket Condition: Dust Jacket Included

Edition: New

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