[Fascinating archive of 18 photos and 1 typed document promoting LaFayette Motors Corporation automobiles for customers at the 1921 Indianapolis Industrial Exposition, by such noted Indianapolis photographers as Charles F. Bretzman and W. Frank Jones, the Chicago advertising agency Charles Daniel Frey Co., and J.W. Hughes, Commercial Photogapher, Detroit, Michigan].

[AUTOMOBILES -- LAFAYETTE MOTORS].

Published by LaFayette Motors Corporation, [ca. 1921-1922]., 1921
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Eighteen original photographs, ranging in size from 9.5 x 7.5 in. up to 8 x 10 in., with most printed on glossy photo stock, some w/ matte finish (many stamped on verso w/ photography studio information, a few w/ negative number in corner, minor creasing to a couple, 1 w/ very minor loss at corner), still a VG group of photos w/ crisp clear images; 1 typed leaf (chipping, creasing, edgewear), still G. This collection of original photos offers an historically invaluable visual reference for the short-lived LaFayette Motors located originally in Mars Hill, Indianapolis, and best known for producing luxury automobiles. The company was founded in 1919, and by 1921 Charles W. Nash, already president of Nash Motors, became the president of LaFayette. They produced large 6 passenger saloon cars, four-door hardtop coupes, a beautiful LaFayette 134 Brougham, and others all using the LaFayette medallion representing the famed Marquis as their logo. Although there were rumors that they would merge with Pierce-Arrow, Rolls-Royce, or General Motors, Nash decided to move them to Milwaukee, WI in 1922, and by 1924 had eliminated the name, instead producing Ajax Motor Cars. The photos include an image of several LaFayette automobiles in a Dealership showroom; 2 photos by W. Frank Jones of a LaFayette Limousine at the Indianapolis Industrial Exposition, with surrounding exhibits showing all of the specialized automotive parts mounted on display frames, with bunting in the background; photos of Charles W. Nash in front of a LaFayette Touring Car, and in his office; several photos of LaFayette motor cars in front of palatial Jazz Age mansions, and a fascinating photo from the interior of a LaFayette auto, showing the motometer and other cars on the road. Of particular interest is the photo from the Charles Frey Advertising Co., which is a beautifully rendered soft-focus photo of the back of a LaFayette motor driving down a country road by J.W. Pondelueb, as part of a campaign initiated by Frey to push their roadworthiness. The 1921 Indianapolis Industrial Exposition was the first public exhibition in Indianapolis featuring industrial products, and products made in Indianapolis. LaFayette Motors won 4th Prize, and Charles Bretzman photography took 5th. Bookseller Inventory #

Bibliographic Details

Title: [Fascinating archive of 18 photos and 1 ...
Publisher: LaFayette Motors Corporation, [ca. 1921-1922].
Publication Date: 1921

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