Fashion and the Art of Pochoir: The Golden Age of Illustration in Paris

Calahan, April; Zachary, Cassidy

Published by Thames & Hudson
ISBN 10: 0500239398 / ISBN 13: 9780500239391
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A celebration of the painstaking hand-stenciling technique known as pochoir, as it was used in luxury fashion publications of the early twentieth century

The 1910s and 1920s witnessed an outpouring of luxury fashion publications that used a hand-stenciling technique known as pochoir (French for stencil). This highly refined, painterly technique, which consists of applying layers of gouache paint or watercolor to achieve bold blocks of saturated color, produced works of visual artistry previously unrivaled in the history of fashion illustration.

Fashion and the Art of Pochoir presents a carefully curated selection of 300 of the most exceptional illustrations from albums produced by the leading French couturiers, as well as from high-end fashion magazines. Artists from Paul Iribe, Georges Lepape, and George Barbier to Umberto Brunelleschi, Eduardo Garcia Benito, and André E. Marty, these artists inaugurated the alliance between fashion and art with highly stylized depictions of the work of cutting edge designers such as Paul Poiret, Jeanne Lanvin, and Madeleine Vionnet, among others.

Complete with biographical descriptions of the featured illustrators and fashion designers, Fashion and the Art of Pochoir celebrates the rare―and rarely seen―images that defined a short but magnificent golden age of fashion illustration.

300 color illustrations

About the Author: April Calahan is a New York-based fashion historian and writer. She is Special Collections Associate at the Fashion Institute of Technology in New York.

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Title: Fashion and the Art of Pochoir: The Golden ...
Publisher: Thames & Hudson
Binding: Hardcover
Book Condition: New

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April Calahan; Cassidy Zachary
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Von April Calahan, Cassidy Zachary. London 2015.
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Book Description In den 1910er und 1920er Jahren entstanden luxuriöse Publikationen mit Illustrationen in »Pochoir«, einer Technik des aufwendigen, von Hand geführten Schablonendrucks. Mehrere Lagen von Schablonen steuerten das Auftragen von Gouache- oder Aquarellfarben. Eine kräftige Farbigkeit und feine, detailreiche Formen und Muster waren das Ergebnis. Diese einzigartige Illustrationskunst im Grenzbereich zwischen Malerei und Druckgrafik wurde das Medium der Wahl für Avantgarde-Modedesigner der Zeit, die eine elitäre Leserschaft erreichen wollten. Chronologisch nach dem Erscheinen der jeweiligen Publikationen geordnet, bietet dieser ebenso ambitionierte Band einen Querschnitt durch die bedeutendsten Illustrationen aus Couture-Alben und High-End-Magazinen. Eine bis heute andauernde Allianz von Mode und Kunst entstand, von Schiaparelli und Dali bis zu Vuitton und Murakami in unseren Tagen. Biografische Notizen der teils heute in Vergessenheit geratenen Illustratoren und Modedesigner beschließen diesen bahnbrechenden Band zu einer kurzen, aber erlesenen Zeit der Mode und ihrer Illustration. (Text engl.) 25 x 32,5 cm, 275 farb. und s/w-Abb., geb. Seller Inventory # 729388

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Book Description Thames Hudson Ltd, United Kingdom, 2015. Hardback. Condition: New. Language: English . Brand New Book. The 1910s and 1920s witnessed an outpouring of luxury publications that used a hand-stencilling technique known as pochoir (French for stencil). The highly refined and painterly technique, which consists of applying layers of gouache paint or watercolour to achieve bold blocks of saturated colour, produced works of visual artistry formerly unrivalled in the history of illustration, and it became the medium of choice for avant-garde couturiers seeking to stand apart and cultivate an elite readership. Organized chronologically by publication and showcasing a carefully curated selection of the most exceptional illustrations from couture albums and high-end magazines, Fashion and the Art of Pochoir is the definitive tribute to the artists and couturiers who first united to redefine luxury, inaugurating the enduring alliance between fashion and art, from Schiaparelli and Dali to Vuitton and Murakami today. Closing with biographical notices of illustrators and fashion designers, it offers a unique chance for illustrators, artists, designers and fashion enthusiasts to discover the rarely seen images that defined a short but magnificent golden age. Seller Inventory # AA29780500239391

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Book Description Thames Hudson Ltd, United Kingdom, 2015. Hardback. Condition: New. Language: English . Brand New Book. The 1910s and 1920s witnessed an outpouring of luxury publications that used a hand-stencilling technique known as pochoir (French for stencil). The highly refined and painterly technique, which consists of applying layers of gouache paint or watercolour to achieve bold blocks of saturated colour, produced works of visual artistry formerly unrivalled in the history of illustration, and it became the medium of choice for avant-garde couturiers seeking to stand apart and cultivate an elite readership. Organized chronologically by publication and showcasing a carefully curated selection of the most exceptional illustrations from couture albums and high-end magazines, Fashion and the Art of Pochoir is the definitive tribute to the artists and couturiers who first united to redefine luxury, inaugurating the enduring alliance between fashion and art, from Schiaparelli and Dali to Vuitton and Murakami today. Closing with biographical notices of illustrators and fashion designers, it offers a unique chance for illustrators, artists, designers and fashion enthusiasts to discover the rarely seen images that defined a short but magnificent golden age. Seller Inventory # AA29780500239391

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