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Fashion and the Art of Pochoir (Hardcover)

April Calahan

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ISBN 10: 0500239398 / ISBN 13: 9780500239391
New Condition: New Hardcover
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Hardcover. The 1910s and 1920s witnessed an outpouring of luxury publications that used a hand-stencilling technique known as pochoir (French for 'stencil'). The highly refined and painterly techniq.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 240 pages. 1.710. Bookseller Inventory # 9780500239391

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Bibliographic Details

Title: Fashion and the Art of Pochoir (Hardcover)

Publication Date: 2015

Binding: Hardcover

Book Condition:New

About this title

Synopsis:

A celebration of the painstaking hand-stenciling technique known as pochoir, as it was used in luxury fashion publications of the early twentieth century

The 1910s and 1920s witnessed an outpouring of luxury fashion publications that used a hand-stenciling technique known as pochoir (French for stencil). This highly refined, painterly technique, which consists of applying layers of gouache paint or watercolor to achieve bold blocks of saturated color, produced works of visual artistry previously unrivaled in the history of fashion illustration.

Fashion and the Art of Pochoir presents a carefully curated selection of 300 of the most exceptional illustrations from albums produced by the leading French couturiers, as well as from high-end fashion magazines. Artists from Paul Iribe, Georges Lepape, and George Barbier to Umberto Brunelleschi, Eduardo Garcia Benito, and André E. Marty, these artists inaugurated the alliance between fashion and art with highly stylized depictions of the work of cutting edge designers such as Paul Poiret, Jeanne Lanvin, and Madeleine Vionnet, among others.

Complete with biographical descriptions of the featured illustrators and fashion designers, Fashion and the Art of Pochoir celebrates the rare―and rarely seen―images that defined a short but magnificent golden age of fashion illustration.

300 color illustrations

About the Author:

April Calahan is a New York-based fashion historian and writer. She is Special Collections Associate at the Fashion Institute of Technology in New York.

Cassidy Zachary is a fashion historian and collections manager based in Albuquerque, New Mexico.

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