Fashion Branding Unraveled

Hameide, Kaled K.

Published by Fairchild Books
ISBN 10: 1563678748 / ISBN 13: 9781563678745
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Synopsis: Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

About the Author: Kaled K. Hameide is based at Montclair State College.

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Title: Fashion Branding Unraveled
Publisher: Fairchild Books
Binding: PAPERBACK
Book Condition: Good

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Book Description 2011. Paperback. Book Condition: New. Paperback. Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding. It explores the .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 304 pages. 0.809. Bookseller Inventory # 9781563678745

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2011. Paperback. Book Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as mass customization and M-branding, to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding. Bookseller Inventory # BTE9781563678745

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2011. Paperback. Book Condition: New. Language: English . Brand New Book. Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as mass customization and M-branding, to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding. Bookseller Inventory # AA79781563678745

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2011. Paperback. Book Condition: New. Language: English . Brand New Book. Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as mass customization and M-branding, to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding. Bookseller Inventory # AA79781563678745

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