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Fashion: Concept to Catwalk (Paperback)

Olivier Gerval

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ISBN 10: 1554076641 / ISBN 13: 9781554076642
New Condition: New Soft cover
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Paperback. An insider's guide to the fascinating and fast-moving world of the fashion trade."Fashion: Concept to Catwalk" reveals the inner workings of the world of fashion. Comprehens.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 210 pages. 0.748. Bookseller Inventory # 9781554076642

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Bibliographic Details

Title: Fashion: Concept to Catwalk (Paperback)

Binding: Paperback

Book Condition:New

About this title


An insider's guide to the fascinating and fast-moving world of the fashion trade.

Fashion: Concept to Catwalk reveals the inner workings of the world of fashion. Comprehensive descriptions of fashion history, theory and business practices are interspersed with an exclusive behind-the-scenes visit to the Paris studio and atelier of designer Lutz Huelle as he creates a spring-summer collection.

Fully illustrated with more than 200 photographs and drawings, the book focuses on the six components of the design process, from inspiration to the runway:

  • Products -- the influences of vintage designs, popular culture, silhouette and themes
  • Colors and fabrics -- the palette, fibers, weaves, motifs, patterns and needlework
  • Concept -- developing the idea, sketching, using a dress form and illustrating
  • Visual presentation -- the studio, portfolio, brands, labels, layout and house style
  • Design and production -- the atelier, draping, fittings, pattern-making and assembling
  • Promotion -- events, public relations, styling, models, photo sessions and the runway

With its documentary-style format, real sketches, technical information and useful resources, Fashion: Concept to Catwalk offers a rare look at the high-fashion trade through the lens of a working studio.

About the Author:

Olivier Gerval is the founder and director of C-6-12, a school of art and design, where he created an original method of apprenticeship.

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