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Fashion: From Concept to Consumer (8th Edition)

Gini Stephens Frings

18 ratings by Goodreads
ISBN 10: 0131173383 / ISBN 13: 9780131173385
Published by Prentice Hall, 2004
Used Condition: Used: Good Hardcover
From Ergodebooks (RICHMOND, TX, U.S.A.)

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Bibliographic Details

Title: Fashion: From Concept to Consumer (8th ...

Publisher: Prentice Hall

Publication Date: 2004

Binding: Hardcover

Book Condition:Used: Good

About this title


Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. Part One concentrates on fashion fundamentals; Part Two covers the development, production, and marketing of raw materials, including textiles, trimmings, leather, and fur; Part Three discusses international fashion centers and traces the fashion manufacturing process from design and merchandising development through production and marketing to retailers; Part Four covers retailing. A valuable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers.

From the Back Cover:

New and updated information in all four parts and 190 illustrations
  • Changing U.S. demographics
  • New developments in globalization, sourcing, imports, and quota elimination
  • Latest trade agreements
  • Latest technological advances in garment and textile production, fashion business communications. E-commerce, database marketing, and merchandise information systems
  • New resources for color and design
  • New information on fashion forecasting and market research
  • Updates on fashion services, Web sites, and publications
  • Latest high-tech fiber development, including PLA, spider silk, and casein
  • Trends in textile product development, production, and marketing
  • Nanotechnology and "Smart" or "Performance" fabrics
  • New statistics and technical information
  • New marketing strategies
  • Garment packages and imports
  • New information on trims
  • Latest information on designers and international fashion centers
  • New designer profiles
  • The changing role of manufacturing
  • Product data management systems
  • Update on global sourcing and imports
  • Brand extensions and acquisitions
  • New information on accessory product development and marketing
  • New information on trade shows, location updates, and timing of markets
  • Runway vs. showroom Manufacturer/retailer relationships
  • New information on categories, store ownership, and organization
  • New information on shopping center categories
  • Consolidation and acquisitions
  • Global expansion
  • Retailers as manufacturers
  • National brands vs. private label
  • New retail marketing focus
  • Store planning and design
  • Latest trends in retail marketing

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