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Fashion: From Concept to Consumer {SIXTH EDITION}

Frings, Gini Stephens

18 ratings by Goodreads
ISBN 10: 0130806412 / ISBN 13: 9780130806413
Published by Prentice-Hall, Inc., Upper Saddle River, NJ, 1999
Used Condition: Very Good Hardcover
From Glued To The Tube Books (Minneapolis, MN, U.S.A.)

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About this Item

"The purpose of this book is to tell the whole story of how the fashion business works, in sequential order from concept to consumer. The fashion business entails buying supplies, creating and developing a new product, and marketing the product. The fashion business includes all of the processes involved with producing raw materials, apparel, and accessories and the retail stores that sell fashion merchandise to the public." This book has 376 pages and is profusely illustrated. Bookseller Inventory # 018881

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Bibliographic Details

Title: Fashion: From Concept to Consumer {SIXTH ...

Publisher: Prentice-Hall, Inc., Upper Saddle River, NJ

Publication Date: 1999

Binding: Illustrated Hardcover

Book Condition:Very Good

Dust Jacket Condition: No Jacket

Edition: Sixth Edition {First Printing}

About this title

Synopsis:

This thoroughly revised survey examines the entire fashion industry from product development in textiles, apparel, and accessories, to marketing, wholesale distribution, and retailing. Featuring 125 exceptional color illustrations and 25 historic photographs, this edition starts readers off with a foundation in fashion fundamentals. It covers the development, production, and marketing of raw materials and traces the fashion manufacturing process from design and merchandising development through production and sales to retailers. It also provides information on every major designer and manufacturer including: Tommy Hilfiger, Donna Karan, Calvin Klein, Ralph Lauren, Isaac Mizrahi, and many more. The Sixth Edition now includes all-new sections on demographics, psychographics, globalization, marketing strategies, computer technology, and women's, men's and children's apparel and accessories. For professionals in the fashion industry, or individuals who want to learn more about it.

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