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Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
About the Author:
Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored six textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship.
Title: Fashion Entrepreneurship: Retail Business ...
Publisher: Fairchild Pubns
Publication Date: 2011
Book Condition: New
Edition: 2 Pap/Cdr.
Book Description Bloomsbury Academic. Condition: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Seller Inventory # 43293918
Book Description Condition: very good. 907 Gramm. Seller Inventory # M01609011341-V
Book Description Fairchild Books, 2011. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 1609011341-2-4
Book Description Fairchild Books, 2011. Paperback. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P021609011341
Book Description Fairchild Pubns, 2011. PaperBack. Condition: Good. Seller Inventory # 2454948
Book Description Fairchild Books. PAPERBACK. Condition: Fine. 1609011341 Like New Condition. Seller Inventory # LN7.0748941
Book Description Fairchild Books, 2011. Paperback. Condition: Like New. Almost new condition. Seller Inventory # P011609011341
Book Description Fairchild Pubns, 2011. Paperback. Condition: Used: Good. Seller Inventory # SONG1609011341
Book Description Fairchild Books, 2011. Paperback. Condition: New. Never used!. Seller Inventory # P111609011341
Book Description Fairchild Books. Condition: Acceptable. Used - Acceptable TEXTBOOK W/ CD! WATER DAMAGED! 2nd Edition Not perfect, but still usable for class. Ships same or next day. Expedited shipping takes 2-3 business days; standard shipping takes 4-14 business days. Seller Inventory # SRK-200-361