This book is for use across the full range of marketing texts available from Financial Times/Prentice Hall. Examples of cases covered include: Teletubbies, Dixons, Nintendo, Heinz, Apple, Renault, Coca-cola and many more.
In addition an instructor's manual, available free to adopting lecturers, shows how the cases can be used within a course.

"About this title" may belong to another edition of this title.

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