First, Best, or Different: What Every Entrepreneur Needs to Know about Niche Marketing

Jackson, John Bradley

ISBN 10: 1598582917 / ISBN 13: 9781598582918

Published by Dog Ear Publishing, LLC, 2006

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Seller Inventory # Abebooks533704

Bibliographic Details

Title: First, Best, or Different: What Every ...

Publisher: Dog Ear Publishing, LLC

Publication Date: 2006

Binding: Paperback

Condition: New

About this title

Synopsis:

"First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book." Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.