Focus: The Future of Your Company Depends on It

Al Ries

Published by HarperBusiness, 2005
ISBN 10: 0060799900 / ISBN 13: 9780060799908
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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

From the Publisher: The co-author of the iconoclastic bestsellers The 22 Immutable Laws of Marketing and Marketing Warfare now takes on management in a revolutionary book that, using examples of some of America's top known companies, shows how the truest, surest path to success comes from focusing a corporation on what it does best.

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Title: Focus: The Future of Your Company Depends on...
Publisher: HarperBusiness
Publication Date: 2005
Binding: Paperback
Book Condition: Used: Good

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