Food Retail Management Strategic Cases

Dr. Russell J. Zwanka

Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523255005 / ISBN 13: 9781523255009
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Synopsis: Every food retail company in the world connects in the same way- with their brand. How they go to market, how they engage customers, how they price their products, even how their company can connect on a “higher purpose”- all strategies, tactics, communications, and actions should be centered upon the brand message. Know your brand and you are heading in the right direction. Forget your brand and risk being over-taken by your competition. The world of food retail is tight on margins and heavy on traffic. If you are going to compete, you need an identity.

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Title: Food Retail Management Strategic Cases
Publisher: CreateSpace Independent Publishing Platform
Publication Date: 2016
Binding: Paperback
Book Condition: Used: Good

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Dr Russell J Zwanka
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Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: New. This item is printed on demand. Paperback. 202 pages. Dimensions: 11.0in. x 8.5in. x 0.5in.Every food retail company in the world connects in the same way- with their brand. How they go to market, how they engage customers, how they price their products, even how their company can connect on a higher purpose- all strategies, tactics, communications, and actions should be centered upon the brand message. Know your brand and you are heading in the right direction. Forget your brand and risk being over-taken by your competition. The world of food retail is tight on margins and heavy on traffic. If you are going to compete, you need an identity. This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9781523255009

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Dr Russell J Zwanka
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Book Description Createspace Independent Publishing Platform, United States, 2016. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Every food retail company in the world connects in the same way- with their brand. How they go to market, how they engage customers, how they price their products, even how their company can connect on a higher purpose - all strategies, tactics, communications, and actions should be centered upon the brand message. Know your brand and you are heading in the right direction. Forget your brand and risk being over-taken by your competition. The world of food retail is tight on margins and heavy on traffic. If you are going to compete, you need an identity. Bookseller Inventory # APC9781523255009

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