0137009275 This is a hardcover book with dust jacket. Bookseller Inventory #
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
From the Back Cover:
“C.K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability.
--Bill Gates, Chairman and Chief Software Architect, Microsoft (2004)
An idea can change the world...
Five years ago, C.K. Prahalad'sThe Fortune at the Bottom of the Pyramidshowed companies how they could reignite profits and growth by serving the world's five billion poorest people. Hundreds of firms have successfully taken that path--building large, profitable businesses that are reducing poverty and eliminating human misery at the same time.
Now, Prahalad has updated his extraordinary book to reflect the lessons of the past five years: business-building strategies, techniques, and innovations proven to work in emerging markets. The fortune at the bottom of the pyramid: doing well by doing good or doing good by doing well!
Inspired by C.K. Prahalad's breakthrough insights in the original edition ofThe Fortune at the Bottom of the Pyramid, a wide variety of firms are identifying, building, and profiting from new markets among the world's poorest people--while at the same time helping eliminate poverty and human misery. Five years after this book's first publication, Prahalad's ideas are no longer isolated instances of innovations. They are proven, widely practiced “reality.
In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this idea is being implemented in poor regions around the world.
Prahalad also offers an up-to-the-minute assessment of key questions such as: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
The CD included with the book includes video case studies and three bonus PDF case studies. Bonus videos and case studies, in addition to those on the CD, can be found on the book's website, www.whartonsp.com/prahalad.
Title: The Fortune at the Bottom of the Pyramid: ...
Publisher: Wharton School Publishing
Book Condition: New
Book Description Wharton School Publishing, 2010. Condition: Very Good. rev Edition. Great condition for a used book! Minimal wear. Seller Inventory # GRP63506329
Book Description Wharton School Publishing. Hardcover. Condition: Good. 0137009275 Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Seller Inventory # Z0137009275Z3
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Book Description PEARSON EDUCATION, United States, 2009. Hardcover. Condition: Good. Dust Jacket Condition: Good. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Business>Accounting and Finance. Book: USED, Good. Dust Jacket: Good. Bookseller Inventory # 17978013700927500. Seller Inventory # 17978013700927500
Book Description Wharton School Publishing, 2009. Condition: UsedAcceptable. book. Seller Inventory # M0137009275_4
Book Description Wharton School Publishing, 2009. Hardcover. Condition: Used: Very Good. Hardcover with dust jacket. Tight binding, clean pages. No marks or highlighting. Excellent condition!. Seller Inventory # BELE4-113K
Book Description Hardcover. Condition: New. Revised & Updated edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBDUS1489188
Book Description Paperback. Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 432 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Seller Inventory # 368870