Forward. Fast: The 6-Step Model to Accelerate Your Health, Science, and Technology Brand

Mark Stinson

Published by SBI, Inc.
ISBN 10: 0981835805 / ISBN 13: 9780981835808
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Synopsis: In his first book (and one of the first books of its kind), Mark Stinson presents the principles of brand innovation for health, science, and technology products. It will help you become more creatively prepared and focused to reach the scientists, medical researchers, physicians, nurses, clinics, and the millions of patients who use your brands.

  • Part I offers the essentials of brand innovation: basic definitions, obstacles to acceleration, and the potential impact of brand innovation. Most important, you'll learn the difference between "play" and ForwardFast.
  • In Part II, you'll start putting brand innovation to work with the 6 steps of the ForwardFast model.
  • Then Part III is about the applications of effective branding. It features a collection of 17 exercises for working with your own brands - with your team of collaborators or with the agencies who work with your brands every day.

About the Author: Mark Stinson is "The Brand Innovator" - a persuasive writer, a dynamic presenter, and skilled facilitator. His consultancy serves clients in all sectors of health, science, and technology. Mark conducts branding workshops, product development initiatives, business development presentations, and teleseminars. Mark's career in marketing, communications, and branding spans some 30 years. Previously he served as president and chief creative officer of a major independent healthcare communications firm. His experience also includes positions as managing partner of an Omnicom medical ad agency and creative director of a national business-to-business ad agency. He is a recipient of the Brand Leadership Award from the Asia BrandCongress for global marketing efforts. He was included in thePharmaVoice 100 Most Inspiring People in the Life-Sciences Industry. Mark received a communications degree from Louisiana State University, Shreveport. He and his wife Jenny live in Boise, Idaho.

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Title: Forward. Fast: The 6-Step Model to ...
Publisher: SBI, Inc.
Binding: Hardcover
Book Condition: Very Good

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Stinson, Mark
Published by SBI, Inc.
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Mark Stinson
Published by SBI, Inc. (2008)
ISBN 10: 0981835805 ISBN 13: 9780981835808
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