Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

Doug McKenzie-Mohr

Published by New Society Publishers, 2011
ISBN 10: 0865716420 / ISBN 13: 9780865716421
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Synopsis: The highly acclaimed manual for changing everyday habits—now in an all-new third edition!

About the Author: Dr. Doug McKenzie-Mohr is an award-winning environmental psychologist who specializes in designing programs to promote sustainable behavior. He is the founder of community-based social marketing and has delivered workshops on the topic to more than fifty thousand program managers around the world. Dr. McKenzie-Mohr has also served as an advisor for Canada’s public education efforts on climate change.

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Title: Fostering Sustainable Behavior: An ...
Publisher: New Society Publishers
Publication Date: 2011
Binding: Paperback
Book Condition: Used: Good

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Book Description New Society Publishers. Paperback. Book Condition: new. BRAND NEW, Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (3rd Revised edition), Doug McKenzie-Mohr, We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behaviour change tools, and case studies. Learn how to: target unsustainable behaviours, and identify the barriers to change; understand various commitment strategies; communicate effective messages; and, enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behaviour, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation. Bookseller Inventory # B9780865716421

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