A Framework for Marketing Management
Kotler, Philip, Keller, Kevin Lane
From PAPER CAVALIER UK, London, United Kingdom
Seller rating 4 out of 5 stars
AbeBooks Seller since January 10, 2017
From PAPER CAVALIER UK, London, United Kingdom
Seller rating 4 out of 5 stars
AbeBooks Seller since January 10, 2017
About this Item
A good reading copy. May contain markings or be a withdrawn library copy. Seller Inventory # 9780131452589-4
Bibliographic Details
Title: A Framework for Marketing Management
Publisher: Pearson College Div
Publication Date: 2007
Binding: Soft cover
Condition: good
Edition: 3rd Edition
About this title
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
"About this title" may belong to another edition of this title.
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