A Framework for Marketing Management

Kotler, Philip., Keller, Kevin Lane

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ISBN 10: 0131452584 ISBN 13: 9780131452589
Published by Pearson Education, Limited, 2006
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Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP71482979

  • 3.32 out of 5 stars
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Synopsis:

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: A Framework for Marketing Management
Publisher: Pearson Education, Limited
Publication Date: 2006
Binding: Soft cover
Condition: Good
Edition: 3rd.

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Philip T. Kotler et Kevin Lane Keller
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