A Framework for Marketing Management
Kotler, Philip; Keller, Kevin Lane
From Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since January 24, 2023
From Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since January 24, 2023
About this Item
Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 1.25. Seller Inventory # 353-0131452584-gdd
Bibliographic Details
Title: A Framework for Marketing Management
Publisher: Pearson College Div
Publication Date: 2007
Binding: Soft cover
Condition: Good
Edition: 3rd Edition
About this title
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
"About this title" may belong to another edition of this title.
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