A Framework for Marketing Management

Kotler, Philip; Keller, Kevin Lane

ISBN 10: 0131452584 / ISBN 13: 9780131452589

Published by Pearson College Div, 2007

About this Item

New! This book is in the same immaculate condition as when it was published 1.25. Seller Inventory # 353-0131452584-new

Bibliographic Details

Title: A Framework for Marketing Management

Publisher: Pearson College Div

Publication Date: 2007

Binding: Soft cover

Condition: New

Edition: 3rd Edition

About this title

Synopsis:

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.