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Bibliographic Details

Title: A Framework for Marketing Management

Publisher: Pearson College Div

Publication Date: 2007

Binding: paperback

Condition: Good

Edition: 3rd Edition.

About this title

Synopsis:

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

"About this title" may belong to another edition of this title.

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