A Framework for Marketing Management
Kotler, Philip; Keller, Kevin Lane
From ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since March 24, 2009
From ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since March 24, 2009
About this Item
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.45. Seller Inventory # G0131452584I5N00
Bibliographic Details
Title: A Framework for Marketing Management
Publisher: Prentice Hall
Publication Date: 2007
Binding: Paperback
Condition: Fair
Dust Jacket Condition: No Jacket
Edition: 3rd Edition
About this title
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
"About this title" may belong to another edition of this title.
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