A Framework for Marketing Management
Kotler, Philip; Keller, Kevin Lane
From Shakespeare Book House, Rockford, IL, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since June 5, 2023
From Shakespeare Book House, Rockford, IL, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since June 5, 2023
About this Item
The item is Brand New!. Seller Inventory # 570W2K000DEY_ns
Bibliographic Details
Title: A Framework for Marketing Management
Publisher: Pearson College Div
Publication Date: 2007
Binding: Soft cover
Condition: New
Edition: 3rd Edition
About this title
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
"About this title" may belong to another edition of this title.
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