A Framework for Marketing Management
Kotler, Philip,Keller, Kevin Lane
From Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
AbeBooks Seller since June 21, 1999
From Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
AbeBooks Seller since June 21, 1999
About this Item
This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0001217808
Bibliographic Details
Title: A Framework for Marketing Management
Publisher: Pearson College Div
Publication Date: 2007
Binding: paperback
Condition: Acceptable
Edition: 3rd Edition
About this title
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
"About this title" may belong to another edition of this title.
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