Framework for Marketing Management
Kotler, Philip
From TextbookRush, Grandview Heights, OH, U.S.A.
Seller rating 4 out of 5 stars
AbeBooks Seller since October 29, 2004
From TextbookRush, Grandview Heights, OH, U.S.A.
Seller rating 4 out of 5 stars
AbeBooks Seller since October 29, 2004
About this Item
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Bibliographic Details
Title: Framework for Marketing Management
Publisher: Prentice Hall PTR
Publication Date: 2007
Binding: Soft cover
Condition: Good
Edition: 3rd Edition
About this title
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
"About this title" may belong to another edition of this title.
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