Framework for Marketing Management: United States Edition
Keller, Kevin Lane
From WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
AbeBooks Seller since March 16, 2007
From WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
AbeBooks Seller since March 16, 2007
About this Item
The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004711421
Bibliographic Details
Title: Framework for Marketing Management: United ...
Publisher: Pearson College Div
Publication Date: 2007
Binding: Paperback
Condition: Good
Edition: 3rd Edition
About this title
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
"About this title" may belong to another edition of this title.
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