The Franchise: A History of Sports Illustrated Magazine

Michael MacCambridge

Published by Hyperion, 1998
ISBN 10: 078688357X / ISBN 13: 9780786883578
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Synopsis: "It's All Part of the Game" dramatically recounts how, against the odds, "Sports Illustrated" grew from a misbegotten enterprise into a cultural institution. From halting editorial beginnings, "Sports Illustrated" has evolved into a journalistically tough and visually spectacular magazine that remains one of the truly influential voices in journalism. photo insert.

Review: The Franchise recounts the story of an industry joke that went on to become one of the most successful magazines in publishing history. Under the visionary leadership of managing editor André Laguerre, Sports Illustrated--launched in 1954--continually pushed the envelope, revolutionizing color printing in the process and making the careers of an immensely talented group of writers and photographers. Author Michael MacCambridge analyzes editorial and marketing strategies, including the infamous swimsuit issue, and profiles most of the key players--with an emphasis on the crack team of sportswriters that has included such talents as Dan Jenkins, Frank Deford, and Rick Reilly.

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Title: The Franchise: A History of Sports ...
Publisher: Hyperion
Publication Date: 1998
Binding: Paperback
Book Condition: Used: Good

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