The Franchise Paradox: New Directions, Different Strategies

Price, Stuart

Published by Thomson Learning, 1999
ISBN 10: 0304704687 / ISBN 13: 9780304704682
Used / Paperback / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. AbeBooks has millions of books. We've listed similar copies below.

Description:

Good condition, some are ex-library and can have markings. Bookseller Inventory #

About this title:

Book ratings provided by Goodreads:
4 avg rating
(1 ratings)

Synopsis: With particular reference to the hospitality and catering industry, the author explores the facts and myths behind the franchising phenomenon and asks whether it is, as many claim, a guaranteed route to business success.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: The Franchise Paradox: New Directions, ...
Publisher: Thomson Learning
Publication Date: 1999
Binding: Paperback
Book Condition: Good

Top Search Results from the AbeBooks Marketplace

1.

Price, Stuart:
Published by London : Cassell, (1997)
ISBN 10: 0304704687 ISBN 13: 9780304704682
Used 24 cm , Softcover / Paperback, Quantity Available: 1
Seller
Antiquariat Peda
(Landsberg, Hohenthurm, SA, Germany)
Rating
[?]

Book Description London : Cassell, 1997. 24 cm , Softcover / Paperback, Book Condition: Gut. XXV, 614 S. : graph. Darst., illustrations, Zustand: geringe Gebrauchs- u. Lagerspuren, sehr gutes Exemplar. Text / Sprsche: Englisch , Literaturverz. S. [547] - 599 , Part 1 Issues concerning the birth and diffusion of franchising: franchising the commercialization of "bastard" feudalism; to franchise or not to franchise; evaluating the decision to franchise; strategic groups, mult-market contact and the decision to franchise; to franchise or not to franchise? - a careers approach to franchise purchase decisions. Part 2 Innovation - the route to sustainable competitive advantage and survival?: types and sources of innovation in franchising; influences on sharing innovations in the franchising dyad - the roles of power and culture. Part 3 Issues concerning franchise withdrawal rates and death: behind the veneer of success; franchisee financial performance. Final comments: towards an anthropology of the franchise relationship. Franchising offers companies an alternative way to expand their business. It permeates virtually every service industry: fast food; car rental; one hour photo shops; milk delivery; and so on. With particular reference to the hospitality and catering industry, this volume explores the facts and myths behind the franchising phenomenon, and asks whether it is, as many claim, a guaranteed route to business success. If standardization and conformity are the lynchpins of franchising success, can they not also stifle future development? Franchising - innovation or bastard feudalism?; to franchise or not to franchise? - the role of strategic choice: evaluating the decision to franchise; strategic groups, multi-market contact, and the decision to franchise; a careeers approach to franchise purchase decisions; types and sources of innovation in franchising; influences on sharing innovations in the franchise dyad; behind the veneer of success; franchisee financial performance; towards an anthropology of the franchise relationship. 15588A ISBN 0304704687 Sprache: Englisch Gewicht in Gramm: 1250. Bookseller Inventory # 44644

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 61.51
Convert Currency

Add to Basket

Shipping: US$ 17.53
From Germany to U.S.A.
Destination, Rates & Speeds