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Friction is Fiction: The Future of Content, Media & Business

Leonhard, Gerd

2 ratings by Goodreads
ISBN 10: 0557224500 / ISBN 13: 9780557224500
Published by, 2009
Used Condition: Good
From Better World Books (Mishawaka, IN, U.S.A.)

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Title: Friction is Fiction: The Future of Content, ...


Publication Date: 2009

Book Condition:Good

About this title


Futurist Gerd Leonhard shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays and writings. The central thesis is that the Internet has almost completety disrupted the traditional notion of generating higher income by taking advantage of friction points in any given transaction or business process, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues. PS: this 4-color version is rather expensive (but nice) - look for the $20 B&W version here on Lulu if you want to save some $

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