ISBN 10: 0521424046 / ISBN 13: 9780521424042
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Introduction; 1. The communications revolution; 2. The logic of electronic integration; 3. The psychology; 4. The fragmentation of the mass audience; 5. The political economy of the mass media; 6. The future of the mass audience; Bibliography. Bookseller Inventory #

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Synopsis: The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times, and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation or "demassification" of the mass audience. This study demonstrates, contrary to the opinion of some analysts, that the movement toward fragmentation and specialization will be modest and that the national media and common political culture will remain robust. W. Russell Neuman, directs the Communications Research Group of MIT's Media Laboratory. He has published widely and among his recent books are The Paradox of Mass Politics (1986) and the The Telecommunications Revolution (1991). Prior to teaching at MIT he held posts at Yale University and University of California, Berkeley.

Book Description: Focusing on how technology and economics will influence public communication, this study considers whether electronic media and the use of personal computers will lead to a fragmentation or "demassification" of mass audiences.

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W. Russell Neuman
Published by Cambridge University Press (1991)
ISBN 10: 0521424046 ISBN 13: 9780521424042
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Book Description Cambridge University Press, 1991. Condition: Good. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP90286516

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W. Russell Neuman
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Book Description Cambridge University Press, 1991. Condition: Good. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP7736642

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W. Russell Neuman
Published by Cambridge University Press (1991)
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Book Description Cambridge University Press, 1991. Condition: Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP95575537

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Book Description Cambridge University Press. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2837456574

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Book Description Cambridge University Press. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2888400465

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Book Description Cambridge University Press. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0521424046I3N00

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Neuman, W R
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Book Description Cambridge University Press, 1992. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. , 450grams, ISBN:9780521424042. Seller Inventory # 6883830

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Neuman, W R
Published by Cambridge University Press (1992)
ISBN 10: 0521424046 ISBN 13: 9780521424042
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Book Description Cambridge University Press, 1992. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. , 450grams, ISBN:9780521424042. Seller Inventory # 6883831

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