The Future of Men : The Rise of the Ã?bersexual and What He Means for Marketing Today
O'reilly, Ann, Matathia, Ira, Salzman, Marian, O'Reilly, Ann
ISBN 10: 1403968829 ISBN 13: 9781403968821
Published by Palgrave Macmillan, 2005
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About this Item
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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 45605481-6
Synopsis:
From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.
* From the team that created the buzz around the word "metrosexual"
* Businesses--from automobiles to cosmetics--are implicated in this change
* The flipside of Faith Popcorn's EVEolution
About the Author:
Marian Salzman is one of the world's leading trendspotters and the primary author of Next: Trends for the Near Future. She is executive vice-president of JWT and was formerly a strategic officer at ad giant Euro RSCG Worldwide and founder and president of BKG Youth. Ira Matathia is a partner in NoFormula, a strategic brand consultancy based in New York and London. Ann O'Reilly is a top creative and strategy executive at Euro RSCG Worldwide. The trio's bestselling business book, Next: Trends for the Near Future, was published in twelve languages.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Future of Men : The Rise of the Ã?...
Publisher: Palgrave Macmillan
Publication Date: 2005
Binding: Hardcover
Condition: Very Good
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Hardback. Marian Salzman, St Martin's Press. This is a revealing exploration of a market in flux. The Future of Men looks at the important forces shaping men's present-day and future lives and draws conclusions as to how recent and current shifts are likely to influence men's behaviours and attitudes in this new century. The authors show that the new definition of male is a result of complex social, biological, and economic influences. Men are no longer a predictable market; their desires have evolved because of the shift in the balance of power between the genders, societal expectations, and their own freedom to test products and roles that were traditionally defined as feminine. What this means for business and culture is nothing short of a gigantic gender tidal wave; marketers, advertisers, and businesses across all industries - from automobiles to cosmetics - must understand the trends that are shaping this critical population if they are to stay in the game. Hardback. Seller Inventory # 9781403968821-SECONDHAND
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1403968829I4N01