GM's Motorama: The Glamorous Show Cars of a Cultural Phenomenon

Temple, David; Adler, Dennis [Editor]; Davis Jr., David E. [Introduction]; Jordan, Chuck [Foreword];

Published by Motorbooks, 2006
ISBN 10: 0760328269 / ISBN 13: 9780760328262
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In the postwar exuberance of America, General Motors launched their Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GM’s Motorama brings this short-lived but unforgettable tradition back to life with words and period photographs that revisit the posh venues, such as the Waldorf Astoria in 1953, where celebrities in Broadway-style shows and phalanxes of glamorous models introduced the public to “Dream Cars” destined to become legends—the GM LeSabre, Cadillac Le Mans, and the Chevrolet Corvette prototype. This book recreates the drama of the eight shows staged between 1949 and 1961, focusing on the cars designed under the leadership of the founder and head of GM Design, Harley Earl. The cars that emerged from the mind of Earl are today among the most desired of the twentieth century. Previously unknown facts about the fate of the Dream Cars—some of which seemingly disappeared—and a glimpse of GM’s recent crop of concept cars are offered in the book’s final two chapters.

Book Description: This book recreates the drama of the eight GM Motoramas staged between 1949 and 1961, focusing on the cars that took center stage and came to define an era of auto styling. In words and period photographs GM’s Motorama revisits the star-studded extravaganzas that introduced the public to dream cars” destined to become legends from the 1951 LeSabre and the turbine-powered Firebirds to the Cadillac Eldorado Brougham and Corvette prototype.

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Title: GM's Motorama: The Glamorous Show Cars of a ...
Publisher: Motorbooks
Publication Date: 2006
Binding: Hardcover
Book Condition: Used: Very Good

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David Temple; Editor-Dennis Adler; Introduction-David E. Davis Jr.; Foreword-Chuck Jordan
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Book Description Motorbooks. Hardcover. Condition: Very Good. 0760328269 Very Good in a Very Good+ dust jacket; Hardcover; Dust jacket is clean and glossy with no tears, and has not been price-clipped (Now fitted with a new, Brodart jacket protector); Light wear to the boards; The textblock edges are unblemished; The endpapers and all text pages are clean and unmarked; The binding is excellent with a straight spine; This book will be stored and delivered in a sturdy cardboard box with foam padding; Medium-Large Format (Quatro, 9.75" - 10.75" tall); White dust jacket with car photos, and title in blue and red lettering; 2006, Motorbooks Publishing; 192 pages; "GM's Motorama: The Glamorous Show Cars of a Cultural Phenomenon," by David Temple. Seller Inventory # SKU-U15JC10007316

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Book Description Motorbooks, USA, 2006. Hard Cover. Condition: Very Good. Dust Jacket Condition: Very Good. First Edition. In the postwar exuberance of America, General Motors launched their Motorama, an all-out extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GM's Motorama brings this short-lived but unforgettable tradition back to life with words and period photographs that revisit the posh venues, such as the Waldorf Astoria in 1953, where celebrities in Broadway-style shows and phalanxes of glamorous models introduced the public to Dream Cars destined to become legends--the GM LeSabre, Cadillac Le Mans, and the Chevrolet Corvette prototype. This book recreates the drama of the eight shows staged between 1949 and 1961, focusing on the cars designed under the leadership of the founder and head of GM Design, Harley Earl. The cars that emerged from the mind of Earl are today among the most desired of the twentieth century. Previously unkwn facts about the fate of the Dream Cars--some of which seemingly disappeared--and a glimpse of GM's recent crop of concept cars are offered in the book's final two chapters. Colour and black and white photographs. Old price sticker to rear of jacket. Jacket now in a clear protective sleeve Size: 192 Pages. Seller Inventory # 017297

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