Gaining and Sustaining Competitive Advantage, by Barney, 4th Edition

Barney, Jay

Published by Prentice Hall, 2010
ISBN 10: 013612092X / ISBN 13: 9780136120926
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Instructor Edition: Same as student edition but has free copy markings. May include moderately worn cover, writing, markings or slight discoloration. SKU:9780136125532-4-0-12. Bookseller Inventory #

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Synopsis: Explore the most up-to-date research in the field of strategic management.

Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

The fourth edition has been thoroughly updated to include the latest research in the field.

From the Back Cover:

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.

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Bibliographic Details

Title: Gaining and Sustaining Competitive Advantage...
Publisher: Prentice Hall
Publication Date: 2010
Binding: Hardcover
Book Condition: Fair

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