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Gaining and Sustaining Competitive Advantage

Jay Barney; Jay B. Barney

29 ratings by Goodreads
ISBN 10: 0201512858 / ISBN 13: 9780201512854
Published by Addison Wesley Publishing Company, 1996
Used Condition: Used: Good Hardcover
From Ergodebooks (RICHMOND, TX, U.S.A.)

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Bibliographic Details

Title: Gaining and Sustaining Competitive Advantage

Publisher: Addison Wesley Publishing Company

Publication Date: 1996

Binding: Hardcover

Book Condition:Used: Good

About this title

Synopsis:

Dealing with competitive advantage in business, this work develops a framework that emphasizes the importance of understanding not only the threats and opportunities in a firm's competitive environment, but also the implications of firms' organizational strengths and weaknesses.

From the Back Cover:

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.

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