GameChanger Manifesto

Popelka, Larry

Published by Lulu.com
ISBN 10: 1105576264 / ISBN 13: 9781105576263
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Synopsis: The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and building brands has changed. You don't need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market.

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Title: GameChanger Manifesto
Publisher: Lulu.com
Binding: Hardcover
Book Condition: Good

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Popelka, Larry
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Book Description Lulu.com, United Kingdom, 2012. Hardback. Book Condition: New. 231 x 203 mm. Language: English . Brand New Book ***** Print on Demand *****. The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and building brands has changed. You don t need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market. Bookseller Inventory # APC9781105576263

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Book Description Lulu.com, United Kingdom, 2012. Hardback. Book Condition: New. 231 x 203 mm. Language: English . Brand New Book ***** Print on Demand *****.The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla.The fundamental approach to creating and building brands has changed. You don t need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market. Bookseller Inventory # APC9781105576263

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Book Description Lulu.com. Hardcover. Book Condition: New. Hardcover. 108 pages. Dimensions: 9.1in. x 8.0in. x 0.6in.The consumer products innovation game is changing. New more relevant brands are overtaking established leaders. Vitamin Water. Oxi-Clean. Proactiv Solution. Odwalla. The fundamental approach to creating and building brands has changed. You dont need a big budget to win anymore. But you do need a new approach. Author Larry Popelka is former Clorox Company VP of Marketing and currently an Innovation columnist for Bloomberg Businessweek. The GameChanger Manifesto examines several successful start-up companies and how they successfully out-innovated established players in the Consumer Products market. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9781105576263

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