�Cu�nto dinero gan� el a�o pasado? �Cu�les son mis mercados m�s rentables? �Cu�nto ser�n mis ganancias este a�o? �Qu� significa ganar o perder? Entender la diferencia entre ganancia, retorno y liquidez es fundamental para cuidar y aumentar el valor de nuestro capital invertido al emprender cualquier negocio. Desarrollar un pensamiento inversor como propietarios y administradores har� que nuestra pyme triunfe a largo plazo. Orientado a emprendedores, propietarios, administradores y gerentes no financieros, �Gano o pierdo? es un manual pr�ctico de lectura �gil y sencilla, para saber si mi negocio es rentable econ�mica y financieramente. Situado desde la perspectiva del emprendedor o propietario que aporta su capital para llevar adelante un negocio, este libro ayuda a desarrollar el pensamiento inversor para cuidar y crear valor en ese patrimonio, abordando los puntos clave que guiar�n los resultados de la pyme hacia los objetivos deseados.

About the Author:

Naci� el 1.� de noviembre de 1982 en Rafaela, Argentina. International Master in Management and Finance (Hochschule Kaiserslautern, Alemania) y Master en Administraci�n y Finanzas (UNL doble titulaci�n, Argentina), Licenciado en Administraci�n (UCSE, Argentina). Docente investigador en �rea de financiamiento y desempe�o en comercio exterior (UNRaf, Argentina) y profesor adjunto en la Maestr�a en Negocios Internacionales (UCES, Argentina). Cuenta con m�s de 15 a�os de experiencia en empresas de servicios e industriales del sector privado. Actualmente, sus �reas de estudio incluyen inversiones, financiamiento corporativo y comercio exterior.

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