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Ganzheitliche Unternehmensführung in dynamischen Märkten: Festschrift für Univ.-Prof. Dr. Armin Töpfer (Forum Marketing) (German Edition)

Gabler Verlag

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ISBN 10: 3834912441 / ISBN 13: 9783834912442
Published by Gabler Verlag, 2009
Condition: Good Hardcover
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Bibliographic Details

Title: Ganzheitliche Unternehmensführung in ...

Publisher: Gabler Verlag

Publication Date: 2009

Binding: Hardcover

Book Condition:Good

Edition: 2009.

About this title


In der Festschrift, die Prof. Dr. Armin Töpfer zum 65. Geburtstag gewidmet ist, stellen Experten aus Wissenschaft und Praxis verschiedene Ansätze zur Lösung aktueller Herausforderungen in verschiedenen Bereichen der Unternehmensführung vor. Neben Konzepten im Rahmen des Komplexitäts- und Innovationsmanagements werden auch aktuelle Ansätze und Instrumente der Unternehmens- und Mitarbeiterführung sowie des Customer Relationship Management und des Qualitätsmanagements präsentiert und diskutiert.

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Vertiefter Einblick in die moderne Managementforschung und -praxis

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