Gebrauchsgraphik. International Advertising Art (11. Jahrgang 1934, Heft 7 - Eleventh volume 1934, ... Gebrauchsgraphik. International Advertising Art (11. Jahrgang 1934, Heft 7 - Eleventh volume 1934, ... Gebrauchsgraphik. International Advertising Art (11. Jahrgang 1934, Heft 7 - Eleventh volume 1934, ...

Gebrauchsgraphik. International Advertising Art (11. Jahrgang 1934, Heft 7 - Eleventh volume 1934, Number 7)

Frenzel, H. K. (ed.)

Published by "Gebrauchsgraphik" Druck und Verlag, Berlin, 1934
Soft cover

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Folio. 76pp. Original color front wrapper with an image of Ludwig Hohlwein by J. U. Engelhardt. Rear wrapper with color advertisement "Deutscher Geist und deutsche Kunst." by Hohlwein. 1934 Gebrauchsgraphic issue commemorating Ludwig Hohlwein's sixtieth birthday. With special 15 page section by H. K. Frenzel showing 31 samples of Hohlwein's art. Five of the samples are full-page reproductions of vibrant color posters on card stock. Includes Hohlwein's famous Olympic poster design, which was used for the 1936 Winter Olympics in Garmisch-Partenkirchen. Remaining four posters on card stock are advertisements for the Original Alt Münchener Salvator Bier Abend, Chromolithogr. Kunstanstalt A. G. München, Muratti Ariston, and Springer & Möller Farbwerke Leipzig. Other smaller color and b/w reproductions show many National Socialist Propaganda posters by Hohlwein (includes one Hohlwein portrait). Other sections profusely illustrated with b/w photographic reproductions. Text in German and English. Some staining and minor age wear on wraps. Head and tail of spine chipped, small closed tears and some creasing on spine. Top right corner and tiny area on fore-edge slightly chipped. Minor age yellowing to outer edges of pages. Wrappers in overall good, interior in good+ to very good condition. 1934 issue of the famous German graphic arts periodical with 31 images by one of the most important German poster artists. Contents:H. K. Frenzel: Professor Ludwig Hohlwein 60 JahreH. K. Frenzel: Léon Gischia, ParisWerner Suhr: Herbert ThieleEthel Talbot-Scheffauer: Fred TaylorH. K. Frenzel: Plakate aus München, Posters from MunichDr. H. Johannsen: J. E. Wolfensberger, Ein Vorkämpfer für Qualität im Schweizer Plakat-Wesen. A Pioneer for Quality in Swiss Poster ArtDr. O. Bettmann: ABC ein Meisterbuch Deutscher Schrift von Kurt Siebert. Ergebnis des Plakatwettbewerbs zum 20. Deutschen Bundesschießen. Results of the Poster Competition for the 20th German Rifle-Competition.Wirtschaft und Werbung: Dr. W. Puttkammer: Die Elektrizitätswirtschaft im deutschen Reich. Besprechungen. Adressenverzeichnis. Bookseller Inventory # 31593

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Bibliographic Details

Title: Gebrauchsgraphik. International Advertising ...

Publisher: "Gebrauchsgraphik" Druck und Verlag, Berlin

Publication Date: 1934

Binding: Softcover

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