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Gender Issues in Tourism

Sonia Khan

ISBN 10: 3639124669 / ISBN 13: 9783639124668
Published by VDM Verlag
New Condition: New Soft cover
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About this Item

268 pages. Dimensions: 8.6in. x 5.9in. x 0.9in.Gender and Tourism: Understanding Male and Female Tourist Behavior, is an in-depth comparative study identifying the preferences, participation, duties and responsibilities of male and female tourists. The research has investigated the gender roles of tourists and gendered consumer-decision making in vacation decisions. A comparative sample of Indian and Foreign male and female tourists has helped to identify if cultural differences and gender status in society effects travel choices and behaviour. The study also explores assumptions and perceptions related to use of gender images in tourism marketing. The work demonstrates that in contemporary times males and females participate equally in decision making for travel and jointly undertake responsibilities in travel planning. However, gender is a detrimental factor that accounts for differences between males and females in preference for different forms of tourism and participation in different kinds of tourism activities. It is anticipated that the findings of this work will appeal to both researchers and practitioners of tourism who are interested in understanding the gender segments of the tourism market. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783639124668

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Bibliographic Details

Title: Gender Issues in Tourism

Publisher: VDM Verlag

Binding: Paperback

Book Condition:New

Book Type: Paperback

About this title

Synopsis:

Gender and Tourism: Understanding Male and Female Tourist Behavior, is an in-depth comparative study identifying the preferences, participation, duties and responsibilities of male and female tourists. The research has investigated the gender roles of tourists and gendered consumer-decision making in vacation decisions. A comparative sample of Indian and Foreign male and female tourists has helped to identify if cultural differences and gender status in society effects travel choices and behaviour. The study also explores assumptions and perceptions related to use of gender images in tourism marketing. The work demonstrates that in contemporary times males and females participate equally in decision making for travel and jointly undertake responsibilities in travel planning. However, gender is a detrimental factor that accounts for differences between males and females in preference for different forms of tourism and participation in different kinds of tourism activities. It is anticipated that the findings of this work will appeal to both researchers and practitioners of tourism who are interested in understanding the gender segments of the tourism market.

About the Author:

Sonia Khan has a PhD in Tourism and holds a permanent appointment with Himachal Pradesh University, India. She has two Masters: in Tourism (India) and Leisure Studies (CHN, The Netherlands). During her 13 years of teaching experience she has taught undergraduate and graduate Tourism courses for Universities in India, North Cyprus and Canada.

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