Generation Rewired

Jonathan Heimberg

Published by Kidwell Publishing
ISBN 10: 0981763421 / ISBN 13: 9780981763422
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Good: Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory #

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Synopsis: Generation Rewired, the brand new book by Jonathan Heimberg is an exciting, informative look into the world of technology, and how it is subtly changing the way we work, live and think. Examining the social networking phenomenon, total technology immersion, information cascades and how they affect our decision making, the book is an eye-opening, quick read that will thoroughly change the way you view technology. Decidedly not and anti-technology luddite, author Jonathan Heimberg is, in the words of family and friends, a 'techno-geek'. Coming of age at the same time as the Internet, he has a unique perspective that bridges the gap between generations and is able to bring understanding to readers of all ages. He asks us to examine our preconceived notions and, chances are, you'll be surprised at just how skewed they might be. At 74 pages, this quick study is both informationally-rich and accessible, with extensive footnotes and references.

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Bibliographic Details

Title: Generation Rewired
Publisher: Kidwell Publishing
Binding: Paperback
Book Condition: GOOD

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Book Description John Wiley Sons Inc, United States, 2012. Hardback. Book Condition: New. 1. Auflage. Language: English . Brand New Book. An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your strategy? How will you keep your brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet. * Features interviews with executives from the world s leading companies, including Procter Gamble, Microsoft, Time Warner, Yahoo!,Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many others * Looks at relevant situations your corporation may deal with in creating new brands * Provides expert guidance for protecting your existing and brand in an exponentially changing Internet world * Offers ideas to consider disruptive innovation in expanding into .anything The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a . Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in Domain Names Rewired. Bookseller Inventory # AAH9781118312629

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