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Genuine] International Marketing (15th edition of the original book) Philip R. Kate Aura (PhilipR.Cateor(Chinese Edition)

FEI LI PU R. KAI TE AO LA (Philip R. Cateor)

ISBN 10: 7111388402 / ISBN 13: 9787111388401
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Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2012-07-04 Pages: 463 Publisher: Machinery Industry Press title: International Marketing (15th edition of the original book) List Price: 69.00 yuan Author: Philip R. Kate Aura (Philip R . Cateor) Publisher: Machinery Industry Press Publication Date: July 4. 2012 ISBN: 9.787.111.388.401 words: Page: 463 Edition: 1st Edition Binding: Paperback: 16 commodity identification: asinB008HMRCIQ Editor's Choice over the past decade. global economic. political and social fields change dramatically changing global business environment. With the growth of the global economy. understanding the various cultural marketing is becoming increasingly important. Edited by Philip R. Kate Ola. Mary C. Geely. John L. Graham International Marketing (15th edition of the original book) from the point of view of the environment and cultural studies international marketing. Stressed the significance of the strategy to compete in the markets of different countries. Emphasis on the planning and strategic issues facing the company to carry out cross-cultural marketing. In addition to always carry out the idea of ??the global-oriented. International Marketing (15th edition of the original book) is also concerned about the export marketing and small business issues. The book combines export marketing strategy specific export issues. Also investigated instances of small enterprises to develop marketing practice. EXECUTIVE SUMMARY No the directory translator sequence of recommended first Introduction Chapter 1 range of international marketing and challenges the definition of the global perspective of global trade to promote peace 1.1 United States international enterprise 1.2 International Marketing 1.3 International Marketing Introduction Foreword teaching Task 1.4 1.5 self-adapt to the environment with reference to the standards and ethnocentrism: 1.6 main obstacle to establish global consciousness 1.7 international marketing stage 1.8 book positioning Chapter 2 of the dynamic environment of international trade global perspective of trade barriers - international marketing minefield 2.1 from 2.2 international balance of payments of the 20th century to the 21st century 2.3 protectionist 2.4 relaxing the basis of the history and geography of trade restrictions 2.5 of the International Monetary Fund and the World Bank Group 2.6 on the global organization of the protest culture of the second global market environment Chapter 3: Culture global perspective Cry 67 hours - Panama founding Hutchison 3.1 Global Business Historical Survey 3.2 Geography and the global market 3.3 Global demographic trends and cultural factors in the 3.4 world trade channel 3.5 Chapter 4 communication links global market assessment global perspective stock and eBay - Culture the impact of 4.1 of the widespread influence of culture 4.2 Culture: Chapter 5. 4.3 the definition and origin of cultural elements 4.4 culture change culture. management style and mode of operation of a global perspective blonde concern in Japan this 5.1 must adapt to the the 5.2 American culture management style 5.3 5.5 Corporate Ethics 5.6 culture of strategic thinking on gender bias in the different management style 5.4 International operations 5.7 integrated mode: Chapter 6 of the political environment of the relationship-oriented culture and information-oriented culture: a critical global perspective on the political field 6.4 assess the political vulnerability 6.5 6.3 6.2 Government policy stability Strange Bedfellows by 6.1 national sovereignty global political risk business to reduce political vulnerability 6.6 Government incentives to Chapter 7 of the international legal environment: the basis of compliance with the rules of the game global perspective pajamas storm 7.1 legal system 7.2 settlement of international disputes jurisdiction in international legal disputes 7.3 7.4 protection o. Bookseller Inventory # FS051173

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Title: Genuine] International Marketing (15th ...

Binding: paperback

Book Condition:New

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Pub Date: 2012 07 Publisher: China Machine Press marketing textbooks Renditions: International Marketing (15th edition of the original book) a comprehensive description of the global market. history. geography. culture. business practices. political and legal environment . introduced a different cultural environment of the European market. the American market. the Asia-Pacific market. the Middle East market. the international marketing activities. detailing how the development and implementation of a global marketing strategy. Marketing textbooks Renditions: International Marketing (15th edition of the original book) also go into some detail Internet marketing impact and role in international marketing. pay special attention to the emerging market opportunities and marketing conditions. as well as corporate ethics and social responsibility and other hot content. Marketing te...

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