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Genuine Value: The John Deere Journey

John J. Gerstner

3 ratings by Goodreads
ISBN 10: 0866912762 / ISBN 13: 9780866912761
Published by John Deere
Used Condition: As New Hardcover
From Camerons Books and Magazines (Portland, OR, U.S.A.)

AbeBooks Seller Since January 15, 2004

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Unopened, as new, and still wrapped in the original plastic shrinkwrap. (As New/As New.). Bookseller Inventory # 23002

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Bibliographic Details

Title: Genuine Value: The John Deere Journey

Publisher: John Deere

Binding: Oversized Hardcover

Book Condition:As New

About this title


Genuine Value: The John Deere Journey plows a contemporary furrow through the heritage of one of America’s oldest and most respected corporations. The book pairs a collection of rare photos with statements illuminating the company’s four sustaining values -- quality, innovation, integrity, and commitment. Just as John Deere, the blacksmith, fashioned a polished-steel plow that ushered in mechanized agriculture, Genuine Value reinvents the corporate history book as a thoughtful exploration of the essential role values play in the enduring success of organizations


"...I will open this book whenever I need inspiration to keep going in this fast-paced business world." -- Kim Dushinski, Colorado

" is awe-inspiring to realize that John Deere has been doing business since 1837." -- Dr. Michael Hammer, Author of Reengineering the Corporation: A Manifesto for Business Revolution

"In Genuine Value, you have the perfect coffee-table book." -- Ralph Reynolds, New Mexico

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